13 Ways to Use Promotional Ice Scrapers to Promote Your Brand

Few promotional products are as versatile and useful in the winter months as promotional ice scrapers. They really come into their own during the winter months, as road-safety becomes an even more important issue, and people look to avoid motoring mishaps involving icy windows!

Ice scrapers are, of course, popular with car related companies, but this blog will show that they are also very effective promotional gifts for other types of business, and in a range of scenarios.

So, if you are thinking of investing in some promotional products in time for winter, read on to discover the interesting ways that you can best use this unique item:

1. Reward a purchase with an ice scraper freebie

If you run a high street business or one that sells products on the internet, your can make your range seem more appealing to customers by offering to include a free ice scraper along with any other item they buy. People love getting free stuff, and once they own your branded ice-scraper they will never forget about your brand!

2. Give ice scrapers away to first time buyers and new customers

It is important to impress new customers with your generous and caring brand image as soon as possible in your relationship. So, if you are selling to or providing a service to someone new between October and February, why not show that your business is willing to go the extra mile by giving away a useful freebie?

Because ice-scrapers are so important for safety, and are particular to the cooler months, you can distinguish yourself from other companies who give away the same branded item all year round.Flat and light ice scrapers will make your direct mail more exciting!

3. Mail ice scrapers out with promotional literature

Many ice scrapers have a flat profile, making them ideal for including in direct mail. If your insurance company or car accessory business is running an offer or has some important industry news to share, sending out mailers to clients can be a great way to let them know.

On their own, mailers aren't necessarily going to have your customers tearing open their envelope. However, when you add a gift to make your envelope, it makes the mailer seem a whole lot more appealing to recipients - and a lot more likely to be opened.

4. Use ice scrapers for your Christmas promotions

Promotional ice scrapers are cold weather essentials that customers will appreciate on a functional level for keeping them safe when on the road. However, the wintry theme of ice scrapers can also be emphasised, linking them to the holiday season and Christmas.

A recent article from Small Business Trends showed that nostalgia marketing is effective at getting people to feel good and spend more. You can capitalise on this by making your ice scrapers look festive so that they will remind users of the happiness of childhood Christmases. Print them with images of Christmas trees, snowmen or other festive designs to accompany your logo.

5. Include ice scrapers in road safety campaigns

If you are a charity or organisation whose goal is to increase safety awareness and prevent accidents, you could use promotional ice scrapers to help spread your message.

There are larger ice scrapers which could be printed with a health and safety tip such as ‘De-ice your car thoroughly before driving in cold weather’, or ‘Maintain a safe speed when driving on icy roads’. The large flat branding area on an ice-scraper is perfect for bearing longer messages like this.

6. Give ice scrapers to clients who commute

If you don't know much about your clients, do some research! You might find that your business attracts a particular demographic, and that you can benefit from tailoring your promotions to their needs.

If lots of your customers are commuters who drive to work, you could help them out a great deal by ensuring they are always able to get to work on time. Customers who have ever found themselves stuck with a frozen car and no means of de-icing it will love receiving an ice-scraper to prevent this ever happening again! And, this just goes to show that you don't have to be a car business in order to benefit from promotional ice-scrapers!

7. Keep your workforce safe by giving ice scrapers to staff

Just like your customers, your employees will be plagued by weather inconveniences during the winter months. They deserve your help in combating this, and will greatly appreciate a nifty ice scraper to avoid car stresses in cold weather.

Not to mention, if your employees all have an ice scraper handy each morning, you can guarantee that your business or organisation will not be adversely affected by workers arriving late on chilly mornings!

8. Give ice scrapers to potential customers at trade shows

It is important to stand out and make an impact at trade shows, but this can be difficult with all your competitors in close proximity, clamouring for attention too.

One of the best ways to create a buzz around your stand is by giving out freebies, but many other businesses will be doing this too. Therefore, an unusual item like an ice scraper will help you to present yourself as different and interesting compared to competition.

Flat ice scrapers have plenty of room to include your brand, name and contact details!

9. Use ice scrapers instead of business cards

Business cards are fine, but at times they can be easily lost and forgotten about among other cards in a wallet or holder. With their wide flat surface areas, promotional ice scrapers are an excellent alternative to business cards that people will find useful, and so will keep, being continually reminded of your brand in the future.

10. Give away more than one ice scraper to each person

This might seem like a strange and expensive move, but in actual fact promotional gifts are cheaper the more you buy, and so giving away two, or even three at a time could prove cost effective. This is because, ice scrapers being practical items, they can be easily shared with friends and family of the gift recipient. You can encourage people you give the ice scrapers to 'share the wealth' and spread your branding to their friends and colleagues!

11. Use ice scrapers ironically

Businesses that provide services relating to winter, such as snow removal and heating companies, often choose ice scrapers as their gifts, because, well, it just makes sense doesn't it? But sunny, summery brands can also benefit. A travel agency or seller of surfboards could use promotional ice scrapers printed with an image of a tropical beach. Then, when customers are cold and miserable, scraping ice off their car windows, they will be reminded of warmer weather and be encouraged to book a holiday or buy a warm weather accessory in preparation for summer.

Ice scrapers with inbuilt gloves keep hands warm while scrubbing the ice away

12. Give ice scrapers away to reward referrals

Customers who recommend your business to their friends deserve a thank-you for their efforts. A handy promotional ice scraper will be much appreciated. You can also encourage this practice on social media - why not run a campaign of encouraging retweets or mentions in exchange for a promotional gift?

13. Organise a competition for your customers, with ice scrapers as prizes

You can create a buzz around your business by arranging competitions through social media. These competitions can be as simple or as extravagant as you like. For example, you could simply enter people into a prize draw, or you could ask them to send in photos of themselves using your product and then choose your favourite. By offering them a free ice scraper as a prize, you will be encouraging lots of people to enter. And the sending in a photo option will always go down well, as people love taking selfies and posting them online!

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So, those are my suggestions for how to use promotional ice scrapers, although there probably are other innovative ways that you've used them to promote your business? If so, we'd love to hear from you. And, if you think your promotions need thawing over the next few months, take a look at the wide range of de-icing keyrings and scrapers that are available on our website.