3 Steps to Choosing Perfect Corporate Gifts

Choosing the perfect corporate gifts is no easy feat. It's common for businesses to find themselves wondering which gift to choose as part of their modern marketing campaign, as there is such a vast range of corporate gifts on offer. With anything from expensive high-end products to cheap disposable items, it is no surprise that people end up confused about which particular product would work for them. High-end metal rollerball pen or coloured plastic ballpen? Black conference folder or colourful tote bag? These are tough decisions to make, especially with the knowledge that the right gift can really make a difference to your business, whether it brings in new customers, encourages repeat business or simply makes more people aware of your brand. If you find yourself in a conundrum like this, here are three questions to ask yourself:

1. Who am I giving to?

Know who the target market that you want to engage is

You need to know who your target audience is, and how you want them to perceive your brand. Do you have a loyal following of professional clients who deserve to be rewarded for their custom? Or does your market consist of young people that haven't yet learned about your brand? If you are the former, a high-end gift is probably more appropriate. In this case, you should pick the metal roller ball pen rather than the plastic one as it suits your brand and will suit your customer. If you are the latter and you need something that will be used by late teens and early twenty somethings on a limited budget, a printed t-shirt with your logo and an attention-grabbing design could be ideal.

2. What do I want the result to be?

Promotional carrier bags will introduce your brand to the wider public

Promotional items can really help businesses, but there are lots of different ways in which they do this, and not all types of giveaways will have the same effect. Do you want merchandise that will encourage repeat sales over a short period of time? A bar or pub that is running a happy hour offer may want to advertise it on beer mats within the establishment. Such giveaways are disposable and cheap - and maximise profits. If your aim are corporate gifts that will expose your brand to as many people as possible - outerwear like hoodies and jumpers are great. The same goes for bags and anything that can be seen whilst a person is outside: working, shopping or having fun!

3. How am I going to give it?

Promotional computer mice are great trade show giveaways in the tech industry

Do you want to post your corporate gift? Or are you going to give it away alongside of another purchase in your shop? If your choice is direct mail, choose something lightweight, sturdy and ideally with a flat profile. Keyrings can be ideal for this, as can coasters. If it is a giveaway item when meeting clients face to face, you can afford to choose something bigger and with a more irregular shape. This is where you can be creative if you want to, and think of a gift that really suits your brand and your market. Computer mice for the tech industry are great as they will come in handy in the office and doing field work. It's important to think carefully about the practicalities of distributing your gift before you buy, to ensure you make the most of your investment. Browse Corporate Gifts>>

Once you have asked yourself these questions you should be in a better position to choose a gift. If you're still not sure what to pick, here's a top 5 list of some of our favourite, unique choices to inspire you. Or you can always give us a ring on 01204 577 995 for free advice from your own corporate gifts consultant.