5 Rules for Choosing the Perfect Promotional Giveaways for a Product Launch

When launching a new product, hosting an event to reach out to your target market is a tried and tested way of creating excitement about the new gizmo and kick starting its life cycle. You can enhance product launch events by incorporating promotional giveaways or freebies that support the product itself and make the event more fun for guests. There are a few rules you should follow when going down this route, to make sure you get the best out of your corporate gifts.

1. Choose a giveaway that matches your brand

When choosing your venue, keynote and decorations, you are sure to keep these consistent with what your brand stands for. The same should be true for the giveaways that you present on the day. Your brand stands for a certain level of quality and style and you need to make sure that your merchandise represents that. Giveaways often make a lasting impression as they can be kept long after the event. It is, therefore, key that you hit the right mark.

Luxury fashion line launch swag bags can include watches and perfumes. When launching and new tech gadget, power banks and mouse mats might be more suitable. Make sure that the quality of your giveaways doesn't let your product or you brand down or create mixed impressions.

2. Make the most of the print area

Printing your logo or product name on your givveaway is a must. In addition to this, you should consider what else might be useful to include.

You can make the branding event-specific, including event name and date on the gift. This could be the perfect option if you are creating a memorable experience for your guests.

Another option could be to include product description or details, so that attendees can quickly refer to these when they want to know more about your latest range addition.

Contact details are another option you might want to think through. This option is particularly handy for smaller, less known companies or ones that are entering a new market.

3. Ensure your product matches the tone and style of the event.

It seems obvious, but a very formal event will match a more high-end gift, whereas a fun but laidback event might benefit from more festive, colourful giveaways. If you are hosting a black-tie event to launch a new product at your luxury menswear store, for example, you could use branded cufflinks as a gift, but they should be a simple style with subtle branding, as this will appeal to your customer base and fit with the formality of the evening.

Or, if you are a brand aimed at a young audience and hosting a more fun, interactive event, you could use giveaways that can be played with and enjoyed at the event itself. For example, if you were a toy company launching a new product, having promotional yo-yos at your event could be a fun way for guests to entertain themselves!

4. Don't overpower the product being launched.

Of course you want your promotional giveaway to be of a high quality and something that your clients will appreciate, but you also want it to persuade them to buy something else. It's no good giving away a gift so brilliant no one actually wants the new product you're launching!

Avoid this by thinking carefully about the new product, and how you can tempt people to buy it with a small taster or glimpse of what it's like. A good example of a gift that won't overpower the launch product would be an accessory of some sort. For instance, if you are a tech company launching a new laptop, a promotional laptop bag as a gift will be useful, without seeming over the top or distracting from the new gadget.

5. Create a buzz.

The point of your promotional giveaways is not only to persuade guests to buy your product, but also to make sure the event as a whole is a success and that guests enjoy themselves. Make sure this happens by giving your gifts away at the beginning, rather than at the end. This way guests will be able to talk to each other about how great your gifts are.

You could also publicise the freebies when inviting guests, if that is in keeping with the tone of your event, to get them excited about their free gifts beforehand. Incorporate social media into your promotions by encouraging guests to tweet about their giveaways, or take photos of guests enjoying themselves to post on your business's social media channels. This will benefit not only the event itself, but your business's image more widely.

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Take a look at the huge range of promotional gifts available to you for your product launch event, or get in touch to discuss your needs on 01204 577 995.