5 Steps to Perfectly Branded Mouse Mats

Promotional mouse mats are a hugely popular gift amongst those wanting to promote their business with exciting artwork or to convey extra information about their brand. This is because the wide, flat surface area of a mouse mat can look visually stunning whilst also containing a large amount of detail. They are the perfect gift for getting your brand message across! To make the most of your promotional mouse mats, follow these 6 steps to perfect branding:

1. Choose Your Background Image

The beauty of mouse mats is their ability to display high-quality, photographic images that embody your brand. You can choose artwork that is as detailed and vivid as you like. If you run a food business, a mouth-watering picture of a cake will go a long way to increasing your sales!

Mouse mats are the perfect vehicle for visually striking images such as this

If you are using type as part of your design, double check that it is the right size for the finished product. It is easy to set font sizes too big when looking at a computer screen, which will look odd when printed on the mouse mat.

2. Add a Calendar

The space on a rectangular mouse mat is perfectly suited to a calendar. It is important to think about this step early on, as a calendar will take up a large area of the mouse mat.

Printing your mouse mat with a calendar will make it extra handy, without taking away from a stunning visual design

Calendars are often printed in white as this stands out best against colourful backgrounds. A calendar will make the mouse mat even more useful, and will ensure the user glances at it regularly to check their dates!

3. Add Your Logo

The best place for your logo is around the edge of the mat, as this way it won't obscure your background image and will also remain visible when the mouse is in use and covering the middle of the mat.

A simple name or logo in the corner of the mat will be eye-catching but won't interfere with a dazzling background image

If your mouse mat's background image is bright and colourful, it could be best to keep the logo simple or add a white background around it to make sure it stands out.

4. Add Other Useful Company Info

With mouse mats, you aren't restricted to just a logo - you can also provide recipients with your contact details, address, a call to action, a special offer or a discount code. If you do use mouse mats to promote an offer, however, make sure it's an ongoing one so that your mouse mat doesn't go out of date.

Extra information should go around the edge of your mouse mat so as not to distract from your other branding

For extra info, you should use a small, unobtrusive font, since you don't want this information to be the focal point of your mouse mat. Depending on the design of the mat, you could print the information straight onto the background image or frame it inside a text box.

5. Don't Go Overboard

It might be tempting to overload your mouse mat with every scrap of information you can fit onto it, but whilst these items can handle lots of branding, they will start to look cluttered if you add more than a few pieces of info.

Sometimes it can look better to print important information on a border instead of straight onto the background of your mouse mat

If you're not sure whether your design will end up looking messy, we are always happy to offer advice and help you clean up your artwork if necessary.

We can also give you tips on which shapes and styles of mouse mats to choose, or you can take a look at our range to see your mouse mat options.

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