Eco-Friendly Corporate Gifts - Are They Still Relevant?

Most business owners agree that promotional products will help build brand recognition and give your business a generous and caring image. But eco-friendly gifts in particular are becoming more and more popular amongst modern entrepreneurs. If you're not sure why, or are interested in the benefits that eco-friendly gifts could bring you, read on to find out the beneficial qualities they have:

1. Eco-Friendly Corporate Gifts Contribute to an Ethical Brand Image

The most obvious and important reason for using eco-friendly promotional products is that they are a responsible and ethical option, (and they will give you that warm fuzzy feeling that comes with helping to protect the planet!). But from a business perspective, there will also be benefits to choosing eco-friendly gifts. With many people becoming more and more environmentally conscious and 'green', there is more and more demand for eco-friendly businesses.

By giving out eco-friendly promotional products you will help your business appeal to a wider range of people who are concerned about the environmental impact of the products they use. Someone who might have been put off by a regular notepad will be impressed by one that is made from recycled paper, for instance.

And even if your customers are not particularly environmentally conscious, most people will associate a sustainable business with one that is generally more socially and ethically conscious, so you will be perceived as a more caring brand.

A notepad made from recycled paper will demonstrate your brand's green credentials

2. Eco-Friendly Gifts Build Pride and Loyalty Amongst Employees

Not only will customers be impressed by your business's green credentials, but employees too will benefit if you have eco-friendly items lying around the office, as they will be made to feel that they are working for a company that has genuine ethical concerns.

It is very important for entrepreneurs and business owners to ensure their workers are happy and motivated, and one of the best ways to do this is to give them a strong sense of brand identity and a belief that they belong to an organisation that is doing some good.

Eco-friendly products, such as recycled ballpens, in the staff room and on desks will help to remind employees of your company's environmental concerns, and that they are part of a business that stands for something important and meaningful.

3. Eco-Friendly Promotional Products Could Attract Investment for your Business

If you're looking for financial incentives for going green, you should consider the fact that as environmental consciousness becomes more and more fashionable, with huge celebrities like Leonardo DiCaprio driving hybrid cars, and newspapers reporting on which cities are best at recycling, having an eco-friendly brand image could attract more financial backing.

By using reusable bags at trade shows and for giving out your products, you will be exposing your environmental concerns to potential investors who will be aware that ‘green’ businesses are currently popular and will only become more relevant as time passes.

Using eco-friendly products to display your branding could be the difference between receiving financial backing, and being passed over for another business that has adapted itself in line with contemporary concerns.

Shopping totes made from recycled paper are even more evironmentally friendly as they can be reused!

4. Eco-Friendly Corporate Gifts are Perfect for a Rebrand

If your business has lost momentum or you are going through a slump in sales, it could be time for a rebrand. According to Lorna Kimberley, head of marketing at Popsop magazine, questions you should ask yourself include: does your brand need to modernise itself to keep up to date with modern issues in your industry? Are your customers now different from the ones your originally had? Do you want to attract a new audience in order for your brand to become a bigger player?

If you are answering yes to these questions, you could consider rebranding your business in a more eco-friendly direction in order to update its image and make yourself relevant to a new audience.

If you decide to do this, eco-friendly promotional products should form a part of your marketing strategy. You could give away eco-friendly pens at a fair or community event. Or you could send out 'green' keyrings by direct mail to existing customers to let them know of the new direction you're taking.

5. Eco-Friendy Gifts Cost the Same as Non-eco-Friendly Ones

The unusual look of this flash drive means it is likely to get more attention than regular USBs

Eco-friendly products are often perceived as being more expensive than their regular counterparts, but this often not the case.There are plenty of times that an eco-friendly product works out cheaper or the same as a similar item.

Taking this into account, and all the other benefits that eco-friendly promotional products can bring, there is really no reason not to consider them!

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If you would like to speak to an expert about your options for eco-friendly promotional gifts, give us a ring on 020 8941 5404.