Embroidery: All Your Questions Answered

Embroidering is a unique branding process that creates elegant looking corporate gifts by stitching a design using fine thread. Because it is a more unusual method of branding, we often get asked questions about the processes, timings and art requirements involved. We hope this article will answer any queries, and allow you to decide if this is the right branding technique for your corporate gifts.

How does the embroidery process work?

Embroidery is now a largely mechanised process. When embroidering lots of items, the first step is to digitise your artwork. This just means converting it into a file that the embroidery machine can read, so that it can work out the number of stitches that will be needed to recreate your design. Then, the design is loaded into the software of the machine and a frame is pressed around the printing area of each item. After that, the frames are locked into the machine and the sewing process begins.

Multiple coloured threads can be used in your embroidered design

If your artwork contains multiple colours, each colour thread is stitched one by one until the design is complete. Finally, any loose threads are removed by hand to ensure each item looks nice and neat.

Which promotional items can I have embroidered?

Most fabrics can be embroidered - fleecy and fuzzy products such as towels are especially well suited to this branding method, as they have an uneven surface that means printed branding can crack or flake away.

Other promotional items that can be embroidered include: t-shirts, bags, blankets, slippers, hats and soft toys.

How much does embroidery cost?

The cost of embroidering an item depends on the number of stitches needed to recreate your design. Most of the time the stitch count ranges from 5000-7000, and we will give you a quote depending on the stitch count you need.

On average, embroidered gifts are a little more expensive than other gifts because of the more complicated process involved in making them.

How long does embroidery take?

The amount of time it takes to embroider an corporate gift can vary depending on the item in question.

However, you should allow more time for embroidering than other branding methods as there are more steps involved in the branding process. First, you will need to supply your artwork. Then, we will estimate the stitch count and send you a quote for you to approve. If you approve it, we will digitise your artwork and then send it to the embroidery machines. This can all take time, so we recommend that you order embroidered items well in advance of when you're going to need them.

What are the benefits of embroidery?

Embroidered corporate gifts have a high perceived value, which means your customers will see them as more than just a piece of branded merch. Embroidered bags or towels will make recipients feel personally valued, and they’ll see your business as kind and generous.

The branding also lasts longer, as unlike printed designs it won’t fade or rub away. This means that an embroidered gift will display your branding for a long time, giving you good value for money.

This teddy could be kept for years and years without the branding fading

Finally, embroidery allows for having multiple colours in your design at no extra cost, unlike other branding methods. This means, if you have a multicoloured logo, you can display it properly without having to worry about the price increasing.

How can I make sure my items look perfect?

You can help us make your embroidered gifts look fantastic by making your design nice and large - larger than you want it to appear on the actual item. This way, we can make sure to get the stitching precise so that your logo looks clean and crisp.

Try to keep your design simple, too, as this will help to keep the embroidery clear. It also has the added benefit of keeping your stitch count low, so saving you money.

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We hope you've found this article helpful and that you now feel ready to order your embroidered corporate gifts with all the confidence in the world! If not, and you've still got questions or concerns, please call us on 01204 577 995 and we'll be happy to advise.