How to Brand Build with Button Badge and Make Your Customers Grateful

I know it's a mouthful but I wanted to grab your attention - just like button badges will grab the attention of passersby. The reason behind the attention grabbing of button badges is the power of labelling.

Badges like this one are vibrant and eye-catching for passersby, and will be worn with pride by your customers

People naturally crave a sense of belonging and being part of a set of shared values or activities. Now - I'm not saying that a button badge will deliver just that. However, it will give them an opportunity to express their views or achievements. This notion is very important when choosing the artwork for your button badge. If you’re a brand people aspire to and love - it's easy - it might be enough to just put your logo on - you wouldn't have to ask an Apple fan twice to wear a badge with their logo.

However, if your aim is to build your brand it might take a bit more to excite people enough to wear it. Focus on something that will make the recipients feel good about themselves. Why not tie it with an event where they have done something positive, like donated money to charity, planted a tree, read a book or run a marathon? Let the badge reinforce that sense of achievement (don't forget to use the word "I" in the message) and cleverly include your brand logo or colours. This will generate positive brand awareness. If you can make your recipients feel good about themselves, they will feel grateful (even if it is only subconscious).

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With prices of button badges starting at just 7p each and dozens of impression per each badge, this is a cost effective tool for brand building. I recommend that button badges are not used on their own - but rather to reinforce your message that originated from another source, like a website, social media, leaflet or another promotional item. This way you'll make the most of all your tools. Our button badges come in 8 different round sizes - from 25 mm diameter to 150 mm diameter, as well as square and rectangular shapes, and are printed up to full colour as standard. Contact us to order yours!