Printed Mugs Deliver Perfectly Precise Branding for Kern Weighing Scales #CleverPromoGifts

Wunderman ad agency in London teamed up with Kern - a company that sells scientifically precise weighing scales - to come up with promotional gifts that would help broadcast Kern's brand identity. The result was a mug that tells the user, to the 7th decimal place, how much it weighs when filled with various different drinks. These include tea, coffee, water and even the German wheat beer, Wiessbier! This extreme precision was also employed in the production of a pen that tells you it's changing weight as its ink is used up. With Kern's brand being so much about the importance of precision in measurements, these corporate gifts are 100% apt. The clean, minimalist design of the mugs and pens also helps to convey Kern's accurate and clear-cut image, making these promotional products extremely effective for creating brand recognition, as well as being interesting novelty items for the recipients.

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If you are interested in using mugs or pens in your promotions and have an innovative idea for a design, please get in touch to discuss your branding needs, or take a look at the mug and pen ranges on our website.