Promotional Hard Hats are Simple But Effective #CleverPromoGifts

Ad agency MasonBaronet teamed up with the building material suppliers Hanson for this simple but effective promotional item - the promotional hard hat. Hanson had diluted their brand after a period of expansion and acquisition, so needed to make themselves recognisable to American customers again as a seller of aggregates and heavy building supplies. Part of their strategy was to mail out these yellow builders hard hats. The construction worker hat is a well known symbol of the building industry, and once it was printed with the Hanson logo, it functioned as a straightforward, effective branded gift. They also customised the boxes used to send the hats, printing the slogan ‘Hanson invites you to put on your party hat’ on the side. This served to rouse the customer’s curiosity on receiving the gift, so that they were both pleased and surprised on discovering what the box contained. If you own a construction business and would like to make use of the iconic yellow hard hats to boost your promotions, here’s one that can be printed with your logo and branding. Or, you could try one of the hundreds of other construction related gifts we offer.