Promotional Mugs Bring 9,500 New Customers to a Turkish Bank #CleverPromoGifts

Gram Istanbul, an advertising agency in Turkey, were hired to instil brand awareness for an 18+ credit card using promotional mugs. Fortis Bank, the company promoting their new credit card, wanted to emphasise the fact that this card was aimed at teenagers and young adults, so the promotional campaign focused on the well-known Turkish tradition of admonishing a child by pulling their ear. They conveyed this by printing the mug to look like a young person's face, with the mug handle doubling as the ear. They also printed the mugs with the slogan, "The credit card for those who cannot sit still". This printing was done at the base of the mug to create more interest, excitement, but also subtlety for the branding. As a result, the mug, a common promotional item, was transformed into a playful, eye-catching corporate gift. Five months after the launch of the mug, the 18+ credit card program reached 9,500 members! This goes to show the power of clever, original printing on promotional gifts to build a strong brand following.

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To create such exciting mugs with all over photo print, go for dye sublimation mugs. Like Fortis, you could also add a message to the base of your mugs to keep the message more subtle and let the image do the attention grabbing. The combination of fun print and understated branding will make your message memorable and the mug more likely to be kept. Give us a call on 01204 577 995 to talk to us about your promotional mugs needs.