Publicis Conseil in Paris designed mugs for the World Wildlife Fund France, to emphasise their eco-friendly message. They used thermo-sensitive mugs in order to impart the sobering fact that global warming is causing polar bears to die out.
The simple drawing of the polar bear would disappear when the mug was filled with a hot drink. A slogan would also appear on the other side, stating "A few degrees more and polar bears will disappear. Fight global warming". This sobering gift shows just goes to show how powerful promotional gifts can be, when clever designs are used.
The range of colour change mugs allows you to achieve a similar effect. These mugs change their design and look once filled with a hot beverage.
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