Advertising and marketing agency Intro were responsible for Yo!Sushi’s Kids Campaign, designed to keep children occupied and entertained whilst their parents enjoyed a tasty katsu curry or prawn tempura.
Kids could design their own little monsters by mixing and matching the various colourful shaped stickers!
To appeal to kids of all ages, little monster designs were printed all over promotional packs of various items, including stickers, badges and balloons. These interactive branded gifts kept kids amused and did a great job of showing Yo!Sushi to be a fun, family-friendly brand.
Badges with little monster images made cute accessories for the pint-sized diners
There was also a digital element to this campaign, as many restaurants displayed Monster boards with cut-out faces for kids and adults to take a picture with, which they were then encouraged to tweet to @YoSushi for the opportunity to win a £100 mealGrown-ups and little monsters could take their photo with the monster boards and get them seen on Twitter using the hashtag #YOMonsters
If this monstrous campaign has inspired your own child-friendly branding idea, take a look at the colouring sets, badges and balloons on our website. All items can be printed with your design, and our team of promotional gifts specialists can advise you every step of the way.
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