When and Where Should You Use Sticky Notes as a Promotional Gift?

The humble sticky note is a popular promotional gift that can be found in most people's homes and on many office desktops. Read on to find out when and where you should consider using them to promote your business.

When You Need A Cheap But Vibrant Gift

Sticky notes can be made from plain white paper, or coloured paper that suits your brand

Being pieces of paper that sit on a desk, sticky notes are naturally inexpensive to produce. They can be purchased in large quantities for as little as 28p each! And yet their potential for eye-catching customisation far exceeds this miniscule price. A sticky note can bear any colour, in as simple or complex a design as you like. And the paper can easily be coloured to exactly match your business's colours, with gradients and effects. If you are a cosmetics merchandiser whose brand colour is vivid lipstick pink, why not choose a branded gift that enables you to replicate that vibrant colour in all its glory? You can also choose shaped sticky note blocks to further emphasise your brand's identity.

At Tradeshows

These days business people can always enter your details into their phone. But at a tradeshow it can heighten your professional image to have sticky notes, containing your contact details, ready and available for new contacts to simply stick in their planners or diaries. And, because the sticky notes will remain with them and be used for other business purposes, your brand will continue to be exposed over a long period. Not to mention, sticky notes will brighten up your tradeshow display. Vivid colours will catch the eye and make your brand stand out. This is especially true if you are a business that people wouldn't expect to have branded notes. For example, a pet grooming company might have lots of dog shaped cuddly toys and pet food bowls in their display. Simple sticky notes in amongst these items will add variety to the display, and be a useful and refreshing change.

When Displaying Quality Artwork

Eye-catching artwork will maximise your brand's impact

Quality artwork can really benefit your brand, especially if your business has anything to do with design. An interior design business, for example, would likely want a branded gift that reveals the artistic and creative qualities that the business embodies. In this case, sticky notes with a design that reflects their style would be ideal. It's a good idea, still, to keep the design simple, so that the sticky note remains practical for the recipient and your artwork is more memorable. So if you have taken time designing a logo that you feel really represents you, a sticky note could be the best way to share it with others.

When Targeting Office Workers

Office staff are a group very likely to value sticky notes. The office workers among you probably understand the need for notes, whether it be to leave a message for a colleague or to quickly scribble down a phone number, (typing something onto your computer can be awkward if you are holding a phone to your ear). One of the first rules regarding promotional merchandise is to give people something they need and will use. Therefore, sticky notes are a logical choice for this particular demographic. You can make these sticky notes as plain or as fancy as you like, but for an office space, where they are likely to be more functional than decorative, it's a good idea to keep the notes simple. A basic white rectangle with a small amount of text is more likely to say "Write on me" than an awkwardly shaped, dark coloured design.

For Amazing Marketing Campaigns Like This One…

Burt's Bees used sticky notes to form an innovative and stunning interactive billboard.

Hundreds of notes formed a huge image of a woman's face with dry, flaky skin. As inquisitive people peeled off the notes, a beautifully smooth skinned goddess was revealed underneath. This type of bold, interactive marketing is certain to get you noticed and impress potential customers.

Browse Sticky Notes >>

If this doesn't convince you of the fantastic potential of the seemingly modest sticky note, we don't know what will! If any of these situations or needs apply to your business, why not consider one of the great quality sticky note pads on our website?