10 Branding Tips to Make Your Promotional Coasters Bring the Best Results

Coasters are a brilliant promotional gifts - with plenty of branding area, flat profile, usability and cost-effectiveness. In a another blog post we give you all the info you needed to decide on a coaster that is right for your business. This article provides the tips and ideas on how to maximise the potential of whatever coaster you settle on, so that your investment can bring better brand exposure and more sales.

1. Make your promotional coasters stand out from the crowd

Most desktops and coffee tables are adorned with at least one coaster. In order to get a client to use your coaster over one they use at the moment, print it with a design that is attention grabbing. Current printing techniques allow for great colour reproduction and excellent print quality. A vibrant coaster printed with a bold design that represents your brand well will stand out amongst less thoughtful ones.

2. Have branding that is ALWAYS visible

Text around the edge ensures branding is always visible

Tea and coffee addicts will place their mugs over the main part of your coaster, blocking out the message for large parts of the day. Make sure that your branding still gets seen by printing your company name or logo on the outer edges of the coaster. This way, your brand will be constantly exposed, even to visitors who are just popping in for a cuppa'.

3. Invite your customer to DO something

Using "call to action" words and phrases is a common marketing tool, designed to encourage further brand exposure or sales. If you sell merchandise online, something like "browse our range at this web address" will create more traffic for your site. Or, if you are a charity providing telephone advice, "talk to someone on this number" should spur people to use your services.

4. Use coasters in direct mail

Coasters are lightweight and have a flat profile, making them ideal for low-cost mailings. Slip them into an envelope as free gifts for prospective customers to grab their attention and persuade them to switch to your services. They will save you money compared with larger, ‘lumpy mail’ items.

5. Don’t go gut of style

Coasters are generally kept and used for a long time, remaining in people’s homes and offices for years. This means that your branding will still need to be applicable way into the future. Consider this when choosing your artwork. Don’t settle for branding that will ‘date’ – a message that will remain informative and relevant to your business is the way to go.

6. Consider the shape of your coasters

Shaped coasters will reinforce brand identity

Coasters don't have to be round or square – they can often be shaped to suit your brand. Examples include house shaped coasters for home repairs businesses, car shapes for a taxi services, and dog designs for pet grooming companies. Picking a shape that really embodies your brand will make the most of your investment, as it will strongly demonstrate your business's purpose to customers.

7. Save money

Coasters are small, flat items and so are generally inexpensive promotional gifts. The cost per item will be reduced even further if you buy in bulk. Save yourself that bit extra by purchasing more than your think you’ll need. After all, they are not perishable or disposable so can continue to be given away for years to come.

8. Think about the base

Coasters can be made from many different materials, and you should think about which one is best for your business. A glass coaster will convey a classy brand identity, perfect for a consultancy business that wants to be perceived as reliable, professional and high-end. A nightclub, a local handyman, or a school may find foam, PVC, plastic or cork coasters more suitable.

9. Measure your success

Measure the success of your coaster with a 'trackable' number

A 'trackable' number printed on each coaster will allow you to check whether they are having the desired effect. By using this technique you can learn how successful your branding has been, and increase your knowledge of successful marketing methods. If you get a lot of phone calls, you'll know your coasters are getting the job done!

10. Outdo your competitors

Let other businesses go for more expensive promotional mugs, whilst you make savings on your printed coasters. Other companies might use branded mugs or engraved coffee glasses, but if they do, your brand will still be promoted as customers rest these pricey items on your more affordable ones!

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By following this advice, you will be giving your coasters the best possible start, before they go out into the world to represent and promote your brand! If you have any questions about branding coasters we would be happy to hear from you. Get in touch on 01204 577 995.