3 Ways a Photo Frame Will Make Your Brand More Memorable

Picture frames are an excellent corporate gift for businesses looking to promote their brand. A good quality picture frame, whether traditional or digital, will seem like a thoughtful, high-end gift. But more than this, the picture frame does 3 specific jobs that make it a great promotional gift for improving your brand identity, and making it better known. Here they are:

1. Promotional Photo Frames Will Cheer Up your Customer

If your promotional gift can remind people of good times, it will get them feeling positive about your brand by extension.

A frame containing a photo of loved ones or a fun celebration, whether it be a family barbeque, or a beloved childhood pet, will remind the owner of good times and happy memories. On a rough day at work your customer might look at your photo frame, and it might make them feel a little better. In this way they will come to associate your brand, which will be represented by your name and logo on the frame, with the good feelings they experience when looking at the photo. We know that nostalgia is a good marketing tool as it protects people from negative emotions by reminding them of happier times. It makes sense that if you want to build a following of loyal clients who love your business, making them feel happier is a good way to start. By using photo frames as a branded gift, you can utilise the power of nostalgia to make clients feel positively towards your business.

2. Have a long-lasting effect

A photo-frame is a long-term, non-disposable gift. Picture frames, particularly ones made from glass or metal, will feel like a thoughtful, expensive gift to your customers. Because of this, people will be less likely to throw them away or lose them, as they might with smaller, more inexpensive items. What's more, a picture frame, whether digital or traditional, will never lose its purpose - as long as people want to capture and remember happy occasions and treasured relatives, they will use photo frames to display them. In addition, good-quality picture frames are unlikely to suffer wear and tear, as they are not regularly handled or moved. They are purely decorative, so do not require maintenance or to be replaced periodically. A picture frame will likely remain on your customer's desk for years, conveying your brand's message far into the future.

3. Achieve greater brand exposure

Digital photo frames are ideal corporate gifts for modern or technological brands

A photo frame will expose other people to your brand’s message, as well as the recipient since people love looking through other people’s photos. One of the main reasons people use Facebook is for the photo-sharing aspect, and there are even specialised sites, like Instagram, designed specifically for people to upload and look through photos. So, if your customer has a photo frame on their office wall or desktop, chances are, other people will notice it. Their eye will initially be caught by the photo, but then they will notice the quality frame, and your logo. They might even ask your recipient questions about where they got the frame and their experiences with your business. This could result in more traffic to your website, or an increased number of phone calls. The eye-grabbing quality of photos, then, will improve your brand's level of exposure.

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For a choice of great-quality traditional and digital frames that will do all of these jobs for you, check out the selection on our website. You will find stylish glass, coloured aluminium and metal frames at affordable prices. Or speak to one of our advisors, who will help you select the best frame to suit your brand.