4 Ways to Use a Promotional Stylus Pen You Might Not Have Thought Of

Promotional styli are a great, modern alternative to regular pens, that will not break the bank. As with many promotional products, they can be used as giveaways alongside of other purchases, and gifted to long standing customers as a thank-you for their loyalty. But there are other ways of using styli that you may not have considered. Here they are:

1. In Direct Mail

Encouraging business by sending direct mail to potential customers can be tricky. People are not always inclined to open envelopes that come to them through the post, and if they are, then they may not always give the contents their undivided attention. A way to ensure that your mail piece is opened and that the recipient takes an interest in it is through lumpy mail, a term coined by Dave Nichols, and the benefits of which are explained in detail in this article. To summarise, the main benefit of lumpy mail is that by including a gift or product sample in an envelope, a recipient is likely to open it first, and to consider it ‘Good’ mail, rather than junk. If the content of the envelope is a stylus pen, you will impress the recipient with a quality gift that has a high-perceived value compared to a regular pen, and provide them with something long-lasting and useful. As the handy stylus is used again and again, your positive brand image will be continually reinforced!

2. As a Business Card

Print your details onto the barrel for a stylus that doubles as a business card

There is a lot of debate about whether business cards are or aren't a useful marketing tool. But what is generally agreed upon is that if you are going to use them, they need to stand out. So if being different is the objective, why not do something really different, and go for a business card that is not a business card? In an earlier post we showed some clever examples of gifts that can be used in this way. A branded stylus is yet another viable option. If you are in the computer sales industry, giving away styli containing your name and phone number will mean potential customers are much more likely to contact you again, as unlike traditional business cards, styli are rarely thrown in the bin! Because styli are affordable, and small, they will not use up much more of your money, or your desk space, than regular business cards!

3. At Tradeshows

Having styli on display at tradeshows will make any business look more tech savvy and state of the art than others, who have only got regular pens at their stalls. Even if your business has nothing to do with technology, it is always beneficial to appear smart and up-to-date. For example, one way a sportswear merchandiser, or any other merchandiser for that matter, could use styli at tradeshows, is by having branded stylus pens on hand for potential customers, so that they are easily able to enter the business’s name and number into their smart phone. 2 in 1 styli ballpens will work well for this purpose, as they offer new contacts a choice between writing normally on paper, and writing on their touch-screen. Alternatively you can offer a stylus as a giveaway at tradeshows, to create a positive brand image and encourage future business - there are some very affordable options out there, which you won’t mind parting with for free!

4. In Schools

A promotional stylus in a vibrant colour is ideal for kids

Are you a business that could benefit from developing a wholesome, family-friendly image? Perhaps you are a children’s toy retailer, or a fancy dress/party store? A great way to create a good reputation within the community is by providing schools with free merchandise that teachers and students can benefit from. A stylus pen will benefit any school with interactive whiteboards in their class rooms, as it will enable the kids to get practice using technology, and expose them to a whole new world of learning that is available online. Teachers will benefit too from having an easy way to access and make the most of the learning resources found on the internet. In fact, everyone will be happy, as your generous, caring brand image will encourage local people to bring you their custom!  

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Do any of these possible uses sound like they could benefit you? Browse the wide range of promotional stylus pens on our website, or contact us for more information and advice.