5 Reasons You Should Consider Using Promotional Keyrings in Your Next Marketing Campaign

Many businesses, including big, corporate giants such as Jeep, choose to use promotional keyrings in their marketing. This is due to the widespread appeal of keyrings for clients of many different ages and professions. Here's why promotional keyrings are so popular with businesses and their customers:

1. Promotional keyrings are practical corporate gifts

Use 2 in 1 keyrings to give your customers that little bit extra, and choose a keyring that will appeal to your target market. For instance, DIY lovers will appreciate this tape-measure keyring

People are more likely to keep corporate gifts that serve a clear purpose, and promotional keyrings do just that. Everyone, from kids with school lockers to parents with cars, can use a keyring to help keep track of their keys. Plus, people usually use more than one keyring so even if your clients already have one, they will be happy to receive another.

Keyrings can be even more useful if you choose a 2 in 1 variety such as a bottle opener, USB or tape-measure variety. Bottle opener keyrings are ideal for restaurant or catering businesses, whilst USBs suit the tech industry perfectly. By giving customers a keyring like this you will set yourself apart from the competition and make your clients feel doubly grateful!

2. Promotional keyrings offer excellent value for money

Part of the reason promotional keyrings are such good value is, as previously mentioned, they come in lots of 2 in 1 varieties, so offer you more for your money. This feature means you could gain lots more brand exposure, as your bottle opener and USB keyrings will be used not only when customers are unlocking their front doors, but also when they’re sitting down for a bottle of beer or to upload a file onto their computer.

If you aren’t interested in a 2 in 1 variety, however, branded keyrings are still a savvy investment. Solid plastic, insert and floating keyrings are all available at low prices suitable for even small businesses and startups, and are highly adaptable to suit any brand.

3. Promotional keyrings are portable

Keyrings that are left lying around will gain multiple impressions for your brand

Because keys are often kept on a person at all times, the promotional keyrings attached to them are seen multiple times a day and garner multiple impressions for a brand. People use keys when they leave the house, open their car door, open cabinets at work and in lots of other instances on a daily basis.

The fact that keyrings are often taken out of the house and into public spaces also increases the likelihood that they will be seen by people other than the user. Promotional keyrings left lying on desks at work or hung on the office door will expose your brand to potential new customers.

4. Promotional keyrings are easily distributed

As they are small and lightweight, branded keyrings can be sent out cheaply via direct mail, so work well as corporate gifts for online companies. By including them in envelopes containing promotional literature you will increase the likelihood of recipients opening the envelopes, since everybody loves getting a free gift! Keyrings with completely flat profiles are the best choice for sending out in the post.

Of course promotional keyrings, like any other gift, can also be handed out at events, in shops and at tradeshows. Because they are small, it doesn’t require much effort to transport large quantities to wherever you need them.

5. There is a wide range of promotional keyrings available

These are just a few of the many different keyring styles available on our website

Some of the varieties of promotional keyring have already been mentioned, but there are so many more! Stress toy, puzzle, tyre guage and breath tester keyrings are just some of the ones available on our website.

You can design your own bespoke keyrings to perfectly suit your brand, or you can opt for one of our designs in a colour and style of your choice. This means that any business, from a logistics company to a pet grooming service, can benefit from using promotional keyrings as a corporate gift.

Browse Keyrings >>

If you would like to take advantage of the fantastic marketing potential of promotional keyrings, please take a look at our fantastic range, which are available in all the types mentioned above, as well as lens cleaner, liquid and many other varieties. Alternatively, call 01204 577 995 to speak to a promotional gifts expert who will be happy to help you choose the right promotional keyring for your needs.