Bespoke Promotional Keyrings Advertise Converse Bride Collection to Over a Million People #CleverPromoGifts

Shoe giants Converse collaborated with Brazilian bridal stylist Julia Golldenzon to design a Converse bride collection, which featured two special edition shoe models. In order to promote the new collection, ad agency Bonaparte came up with the idea of designing miniature versions of the shoes in the form of keyrings. These keyrings were small but perfect versions of the shoes themselves, therefore embodying exactly what the collection had to offer. These promotional keyrings were sent to Brazilian fashion bloggers and women's websites, cleverly packaged inside black boxes that looked like wedding ring boxes! The bloggers and journalists then wrote about the converse bride collection on their websites, publicising the new shoes and reaching over 1,100,000 people. This way of promoting the collection saved Converse money as they did not have to pay any PR or media fees.

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This campaign demonstrates the power of bespoke gifts for advertising. Not only can keyrings be made into miniature models of your business's product, but so can USB flashdrives, air fresheners and sweets. If you are thinking about attempting a similar marketing campaign for your business, please get in touch to discuss the kind of bespoke gifts you need on 01204 577 995.