Branded Air Fresheners for Car Safety Campaign #CleverPromoGifts

The PZU Foundation, a leading Polish insurance company, chose to run a campaign to help prevent reckless driving and car accidents in Poland. Rather than use shock tactics such as terrifying accident statistics or distressing images, they chose to harness the power of love for their campaign! Collaborating with ad agency VML Poland, they came up with the idea of giving away blue heart shaped car air fresheners printed with the word "Stop" on one side and a more personal message on the other. These included "There are no dumplings in heaven" and "I love you" and were there to remind motorists of their loved ones, and encourage them to slow down and take care when driving.

The PZU heart reads "Drive Safely" in Polish and was distributed to millions of drivers

However, some of the hearts were left blank so that recipients could write their own messages to their loved ones, making the hearts even more personal and meaningful for drivers. The car hangers were distributed in PZU branches, in schools and on motorways to spread the message about the importance of safe driving. Millions of people ended up receiving the hearts and gave them to drivers they loved.

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This is an example of simple, heartfelt branding being used to convey an important and serious message. This campaign just goes to show that sometimes in branding, less is more! If you would like to use car air fresheners in your marketing, please have a look at our range. We also have door and window hangers and stickers on our website.