Can Keyrings be Used for Direct Mail?

You know the restrictions put on direct mail: the letter has to be light and flat so that it's easy and cheap to send. You also know people are more likely to open a letter if it has a free gift inside. So why, I hear you ask, is this article about keyrings? Surely, they are not exactly flat and could poke holes in the envelope with their intertwining metal rings - you’d need the more expensive bubble envelope to post these. Madness! Wait - let me explain... Enter the Flat Keyring. There is a whole line of keyrings made specifically for direct mail. Rather than have the two interlinked rings, they are fitted with a plastic connector that looks attractive and is very practical, as it makes the key chain completely flat and suitable for sending in a paper envelope.

These are some of the flat keyrings we have in our range

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These flat keyrings are ultra thin and light, allowing for cheap postage. Another advantage is the variety. There are several standard shapes that we offer (heart, house, key, van, telephone, circle, rectangle, hand, foot, no1) and you can also have a bespoke shape created. We also have a flat trolley coin keyring. All this - in the colour of your choice and branded with your logo. There are few who can resist opening a letter with a free gift. To make sure that your audience know there s a present inside, it's a good idea to indicate that fact on the outside - either by printing the info directly on the envelope or adding a sticky label. What is your experience with direct mail and giveaways? What are your great ideas that have worked for you?