Car Shaped Ice Cube Trays are Cool and #CleverPromoGifts for Fiat

When car company Fiat upgraded the Mille car model to include air conditioning, they decided to publicise the fact by sending out corporate gifts to their target market. By putting a little thought into the message they wanted to send, and what kind of promotional product would best embody it, the Fiat team came up with a useful gift that would aptly convey their news to prospective customers.

Car shaped trays promoted the new air conditioning features in Fiat Mille

The item they chose to use was an ice-cube tray, because of its ‘cool’ link with the new air conditioning feature. And, due to the high mouldability of ice cube trays, they were able to shape them to produce car shaped ice!

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Ice cube trays are a useful gift for catering and food businesses but, as this promotional campaign shows, with a little creativity they can also be made to suit seemingly unrelated industries. We’d love to hear more creative ideas for promotional ice cube trays, so if you’ve got one, get in touch on 01204 577 995.