The Promotional Balloon and a Mind Blowing Idea from the Economist #CleverPromoGifts
19th June 2014
Corporate Gifts Ideas
The Marketing Agency behind The Economist's campaign, BBDO, had a very clever idea to portray an expanding brain through a promotional balloon. Once you inflate the balloon, the printed image of the brain becomes larger. Quirky corporate gifts like that provide real food for thought and a great talking point.
How can you utilise the expanding properties of promotional balloons to advertise your brand?
To represent the mind-expanding qualities of The Economist newspaper, the brain design on these balloons expanded as they were inflated
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