Promotional Flip Flops that Double as Billboards Are #CleverPromoGifts for Summer

An iconic New Zeland soft drink brand called Lemon & Paeroa used a form of interactive outdoor advertising in their summer campaign. Their strategy, which was devised by Saatchi and Saatchi, used a special kind of billboard made from flip flops! People could reach out to the billboard and pop out a pair of yellow flip flops to wear during the warm weather.

The flip flops were embedded into the billboard and could be popped out easily by anyone who needed some summery sandals

The aim of the billboards was to encourage people to 'hold onto summer' and therefore keep them buying their summer-themed soft drink. Lemon and Paeroa also used bright yellow beach towels as posters in this campaign!

The towels were perfect for displaying Lemon & Paeroa's branding, and then provided a great place for people to sit and enjoy a cold L&P whilst at the beach

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We love that this campaign was a clever mix of guerilla marketing tactics as well as corporate gift giving. If you'd like to use flip flops or towels in a similar way, check out our range, or give us a ring on 020 941 5405 to tell us about your advertising plans.