Use Promotional Pedometers to Step Up Your Marketing this Year

Health and fitness are high on most people's agenda these days, and promotional pedometers are a great way to help people stay fit whilst also gaining brand exposure. Pedometers count the number of steps taken throughout a day, on a hike or during a run, so can be used to keep track of activity and exercise levels and help the user to maximise their workout capability. For businesses, pedometers are compact, handy items that offer a brilliant opportunity for cost-effective marketing.

What are the Different Types of Promotional Pedometer?

Promotional pedometers are small gadgets with a screen displaying the number of steps the user has taken. They have a clip attached so that they can be fastened to a belt or waistband. Some pedometers don't just show the number of steps taken, but also distance travelled and calories burnt. Some other types of pedometer are:

Covered Pedometers - Some pedometers have a flip-cover for the screen, keeping it protected from damage and scratches. These ensure the pedometers will last a long time and continue to be used by the owner well into the future. The cover also provides a place to display your branding.

This pedometer has a plastic cover with a hinge so that the screen is protected during hikes and walks

Heart-Shaped Pedometers - Pedometers are generally a simple oblong shape, but heart-shaped ones are also available. This shape emphasises the health-giving aspects of the pedometer as a way to encourage exercise.

Realistic heart-shaped pedometers are available, as well as Valentine-heart shaped ones

Solar Powered Pedometers - Most pedometers use a battery, but solar-powered ones are convenient as they never need the battery changing. They are also great for eco-friendly promotions.

Show off your green credentials with a solar-powered pedometer

Branding Your Promotional Pedometers

Promotional pedometers come in a range of styles and colours. Some are small, neat and silver, and will match a high-tech or contemporary brand. Others come in vibrant colours that convey a fun, youthful brand identity.

Choose a coloured pedometer to match your logo and branding

Most promotional pedometers can be branded using screen or pad printing. This means block colours are printed individually, giving a bold, eye-catching effect. With this method of printing, gradients and shadows cannot be achieved, but because pedometers are small items, they are best suited to uncomplicated designs.

A more complex design on your pedometer can look great, but will likely cost a little more

Because each colour is printed separately with spot-colour printing, the cost of branding may be calculated based on the number of colours in your design - another incentive to keep your artwork simple!

Distributing Promotional Pedometers

Your branded pedometers are small, lightweight and can therefore be distributed in a variety of ways for both clients and staff. Here are some suggestions:

At Events - Pedometers can be given out at company or local sports days for use then and there. Or they could be given away at trade shows as a more unusual gift to ensure you're remembered after the day.

Pedometers will be appreciated by those trying to get fit or racing for charity

As Donations - Impress your local community with your generosity by donating pedometers to a fundraising sports event like a half-marathon, or supply them to a local weightloss club. This is a great way to convey an ethical and caring brand image.

In Store - Shops that sell sportswear or gym equipment would be well-suited to using pedometers as give aways, but other types of retailers can also benefit from these versatile gadgets by giving them away as part of healthy-living promotions.

Lumpy Mail - Choose a compact, lightweight variety of pedometer for distribution via post. Including a gift alongside your promotional literature will increase the chances that your envelope is opened by the recipient, and people will be pleased and surprised to receive something as handy as a pedometer from a brand.

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If you have any questions about promotional pedometers that haven't been answered in this article, you are welcome to give us a call and speak to a promotional gifts adviser for more information.