Promotional Soft Toys Designed by Kids Are Very #CleverPromoGifts for Cartoon Network

A few weeks ago I wrote a #CleverPromoGifts blog post about a campaign carried out by Flora, that encouraged kids to design their own sandwich cutters. I loved how Flora's promotions inspired children to draw and get creative, so I was excited when I found out about another campaign that involved taking designs by kids, and making them into promotional gifts. Ad agency Holler teamed up with Cartoon Network to promote the television program "The Amazing World of Gumball", which is set in a colourful and wacky universe full of weird and wonderful creatures.

These are some of the cute critters that feature on Cartoon Network's The Amazing World of Gumball

To celebrate the beginning of a new series they organised an eight week campaign, during which fans of the show were invited to design their own Gumball characters. Each week, one drawing was brought to life as a soft toy and sent by post to its creator.

This was one of the winning designs that got made into a cute cuddly toy. We'd love to know what it's meant to be!

There were over 2500 entries over the entire period, and the program gained 1.4 million new fans on Facebook! So this was definitely an extremely successful and fun campaign, both for the network and for fans of the show.

We reckon this adorable sleepy fellow is based on a sloth... Browse Soft Toys >>

If you would like to promote your business using soft toys, we have a huge range of promotional soft toys, from cute mini teddy bears to more unusual animal shapes and keyring varieties.