These yoga progress pants were developed by a yoga studio who found that their students were quitting after just a few classes.
The students felt that they weren’t seeing results, so the studio worked with marketing agency Lowe Adventa to develop these pants that would allow students to clearly see how much their flexibility was improving.
They put witty phrases such as ‘Nice to meet you - I’m your ankle’ at various points on the pants, giving the students a sense of accomplishment and inspiring them to keep going.
What do you think? Do you have any better branding ideas for
sportswear or work clothing? Please tell us in the comments below!