Promotional Sweets Keep Ricola's Branding Clear #CleverPromoGifts

Freelance illustrator Julien Canavezes teamed up with Jung Von Matt and Spoke Digital Studio to make these wonderfully quirky wrappers for Ricola Herbal Cough Drops. The cartoon illustrations depict people in discomfort because of their sore throats, and the twisted wrappers makes it look like their throats are all knotted up in pain! The sweets were accompanied by the clever tagline "Unwrap your voice", and given to people at music concerts, to help them sing along with their favourite band without the risk of throat pain!

Unwrapping the sweet seems to help the cartoon person clear his throat

Images of the sweets were also blown up and put on print ads, to further the reach of the campaign and attract more customers.

A short but witty slogan was added to Ricola's print advertisements

Cute, witty and original, this type of branding is exactly the kind of thing we'd love to help you with. You don't just have to use promotional sweets either - we also offer promotional lollipops and jelly beans. Find out how to use lollies for marketing from this previous blog post, and learn more about our range of jelly beans here

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If you have any design ideas for sweet wrappers, or anything else for that matter, just give us a call on 01204 577 995.