Promotional Tattoos Bring New Visitors to Thailand (with Video) #CleverPromoGifts
Tourism Authority of Thailand hired Leo Burnett agency to create a campaign to drive more tourists to the country. They were to come up with a flyer to give away at an international tourism expo that would stand out from the croud and create a buzz.
To make the flyers unique, the agency designed a series of Thailand-themed artworks that were then featured on temporary tattoos. Not only were the tattoos appreciated for their visual appeal; they could also be scanned with a mobile phone to take the visitor to a video promoting various activities you can do in Thailand.
The campaign was a massive hit. Tattoo flyers was one of the drivers that contributed to a 42% increase, the highest ever number, of Chinese tourists visiting Thailand after the expo.
Get in touch if you'd like to organise a marketing capaign featuring promotional tattoos! Call on 01204 577 995 to speak to one of our advisors.
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