Promotional Toothbrushes Challenge Coca Cola's London Eye Branding #CleverPromoGifts

This week the Children’s Food Campaign, a group campaigning to improve young people’s health through protecting them from junk food marketing, have been protesting Coca Cola's new branding of the London Eye using promotional toothbrushes. The toothbrushes, which are being handed out to families at the major tourist attraction, are all labelled with a sticker that informs recipients of the effects of sugary drinks on children’s health. For example, some of the toothbrushes read “Every week 500 children aged 5-9 are hospitalised due to rotten teeth.”, whilst others say “Sugary drinks are the largest single source of sugar for children and teenagers.” Not only have the toothbrushes been used cleverly to spread an important message about health, they are also a practical gift that will help recipients combat the effects of sugary drinks.

CFC proved that even inexpensive gifts can combat giants with big budgets when they use promotional merchandise creatively

This campaign is a great example of an organisation using guerrilla marketing tactics to promote its message. Members of the campaign have gone straight to the scene to hand out the cheap toothbrushes, and have gathered a lot of publicity in the process, helping put their charity on the map. Malcolm Clark has since been interviewed by LBC News and the CFC  have received coverage in many national newspapers.

Browse Toothbrushes ⇒

The campaign goes to show how even inexpensive promotional gifts can be used to deliver important messages that benefit huge numbers of people. A simple printed sticker can transform an item into a promotional gift to raise awareness. If you would like to use toothbrushes for a similar campaign, please take a look at our promotional toothbrushes range, or get in touch via 01204 577 995.