The Best Promotional Bags to Use at Trade Shows

Using promotional bags to hold giveaways and literature at trade shows is a great way to promote your business. The large print area will get your logo seen on the day and possibly even beyond that if your bag is reused. To make things even better, recipients will appreciate being given a way to carry other goodies they have picked up.

There are a few bag types that are particularly well-suited for trade shows. They will guarantee that you impress prospective customers and business contacts at your next event. Here is a list of the promotional bags you should consider using in future, with explanations of the specific benefits they bring:

Drawstring Bags

Promotional drawstring bags offer recipients the option to wear the bag comfortably over both shoulders so that they can move around easily, even with lots of stuff to carry. Another advantage of drawstring bags is their cinch closures, that keep the contents secure when in use. Customers will love these features, and love you for providing them.

As far as branding is concerned, drawstring bags come in a range of materials, from cotton to leatherette, giving you the option to choose a style that best suits your business. They also come in a wide selection of colours. Drawstring bags can be particularly useful for sports businesses due to their sporty image.

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Nonwoven Totes

Promotional nonwoven tote bags are made from lightweight material and are easily foldable for compact storage. Nonwoven bags are also extremely adaptable; there are many simple rectangular options that can hold plenty of tradeshow materials, but they also come in satchel shapes and some have extra pockets for users to keep smaller objects.

Nonwoven bags will benefit your business by being low-cost, so saving you money and enabling you to use the extra capital on other promotional gifts! They make an excellent alternative to plastic bags as they have a higher end feel, and they are more durable. They come in many vibrant colours that will convey a fun, youthful brand image.

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Canvas or Jute Totes

Customers will love the stylish, grown-up look of promotional canvas and jute totes, and will be happy to use these attractive bags again and again after the trade show. This style is often sold as a fashion item, making it a more attractive bag-for-life. Their natural look will also appeal to those who want something eco-friendly, without dyes or bleach. Both materials, particularly the fibrous jute, are very strong, so will be able to hold heavy objects or lots of items.

You can brand canvas or jute totes using screen printing, but they can also be embroidered for a sophisticated finish. Jute and canvas totes will make your brand stand out with their understated, high-end style, and are perfect for eco-friendly and heritage businesses.

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Plastic Carrier Bags

Printed plastic carrier bags are a very inexpensive option. This means that you can buy more and therefore give them away to prospective customers without worrying about running out. Plastic carrier bags often have extra strength handles and gussets for added durability, so customers can rest assured that their bag will last!

Some plastic bags can be printed in full colour so that your branding is as eye-catching as possible. There are also clear, opaque and frosted options for you to choose from. Plastic bags have fast lead times, so, if you have a trade show coming up soon, they can be delivered to you in plenty of time.

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Document Bags

Promotional document bags generally have a satchel style with adjustable straps and offer the choice of being worn over the shoulder or held by hand. Customers will love having this choice at busy, tiring trade shows! They also offer pockets and compartments for keeping belongings organised.

Although document bags are more costly, they are guaranteed to be kept and re-used by customers, so are worth the extra investment. Document bags will also make your business seem generous and caring to prospective clients, as they have a higher-perceived value than other bags.

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For more advice on choosing a bag check out our Top 5 Tips for Choosing the One, and for more information on different bag materials read The Ultimate Guide to Promotional Bag Materials. If you would like to invest in promotional bags for trade shows or any other purposes, please take a look at our range. It features all of the bags listed here, plus many more.