Why Will Bottle Openers Increase Your Brand Awareness and Sales?

Branded bottle openers are one of the best-selling and in-demand promotional items. This is no co-incidence. Bottle openers have many qualities that make them such a popular choice with sensible business folk. This is because…

1. They Are Useful

That frustrated feeling when you can't find a bottle opener

How many times have you been about to sit down and enjoy a bottle of ice-cold beer, only to realise that the bottle opener is nowhere to be found? Probably more than once, as not having a bottle opener to hand is one of those perennial irritations that afflicts just about everyone. For this reason, you can never have too many of them lying around.

Entrepreneur Mike Wolfe, whose company helps other businesses to grow using marketing techniques, advises that a promotional gift should be something that people will use. By giving someone something that they will find useful, like a bottle opener, you are more likely to leave a positive lasting impression, he explains. This quality means that savvy business owners are likely to choose a bottle opener as their company's branded gift, in order to create a following of loyal customers. For a drinks merchandiser bottle openers make a particularly appropriate gift, because they are associated with the brand, as well as just being handy!

2. They Are Versatile

House shaped bottle opener, ideal for construction businesses

Bottle openers come in a variety of styles and shapes, which can suit all sorts of brands. This is ideal as having unique marketing material is likely to make your brand more memorable. For example, as bottle openers are small, lightweight items, a construction company could mail a house shaped bottle opener to clients to thank them for their business. This will be a much-appreciated gift, which will remind the recipient of the brand every time they use it!

They can be used in lots of other ways too. They are a great item for businesses to give to their own employees, or to have in the office staffroom. Not only will be employees be able to open drinks during their lunch hour, but they will be reminded of the company's brand identity as they do so! The versatility of bottle openers means that they appeal to just about any business, for any type of promotion!

3. They Are Hard To Lose

Many bottle openers come with a key chain attached, so that they can be kept with you at all times. This means that they are rarely lost. One of the most important things to consider when choosing a promotional gift is how much of an impact each gift is likely to have. Only gifts that are used and seen will cause customers to be reminded of your brand and to use your services again. Long-lasting items ultimately make more effective gifts because they are used repeatedly and the branding information is seen multiple times. A bottle opener on a keychain will make a very cost- effective promotional gift, as it will be attached to your client’s keys and therefore kept way into the future. Even a bottle opener that is not on a keychain is likely to be kept, as people are more likely to hang onto gifts that they find useful.

4. There Are Lots To Choose From!

Because they are already such a popular choice of promotional gift, there is no shortage of bottle openers on offer. You can find ones that are as basic and affordable or as classy and luxurious as you like. This means that a perfect bottle opener can be found to fit just about any budget.

Plain bottle openers keyrings are affordable and come in a range of colours

A more expensive bottle opener could be used for promotions by a large business looking to encourage repeat sales by giving them to clients as personal, or individual gifts. Alternatively, a business that is simply trying to make its name known, could have low-cost bottle openers scattered around at a promotional event or tradeshow. You can make the right choice for your business depending on your target audience and your budget.

Browse Bottle Openers >>

It seems then that bottle openers are a popular branded gift for good reason! If you are now considering using them for your own marketing campaign, why not take a look at the range on our website? Find a wide range of bottle openers and bottle opener keyrings to suit all brands.