Will a Promotional Highlighter Really Light Up Your Brand?

The answer, put simply, is yes. Branded highlighters are a very useful marketing tool, which bring significant benefits to businesses by making clients feel valued and frequently reminding them of the company brand. But there are some ways in which their value can be increased even further, to make the most of your investment. Here are some tips on how best to maximise the potential of highlighters as corporate gifts.

Consider Colour

The main purpose of a highlighter is to make a word or phrase stand out on a page. Therefore they deliberately use vibrant colours such as fluorescent yellow, fiery orange, and luminous green. Similarly, colour is important in branding too. A great way to make your business stand out, when using highlighters as a gift, is by thinking carefully about which colour/s of highlighter will best suit your brand.

Fun shapes are ideal for kids

If your business operates in the financial sector, and you have a logo that is crisp, clean and respectable with just one vibrant colour, such as orange, an orange coloured highlighter just makes sense doesn't it? You can also have your coloured logo printed on the highlighter's barrel, for a matching effect that will look smart and professional. Or if you are a children's charity with a vibrant and eye-catching logo, a multicolour highlighter set will reflect your brand's fun, youthful identity. Highlighters don't have to be the same colour as your logo, but by considering your brand identity and the different connotations that different colours have, you can make your branded gift suit your brand as well as possible!

Remember Your Clients

Different people in different situations will value different things in a highlighter pen. For instance, children will relish their fun, colourful quality, and so will love something with a colourful, playful look. A set of highlighters shaped to look like a flower will definitely appeal to kids who are just starting secondary school. But obviously something more functional will be needed for older clients who you want to impress. An older client might appreciate a highlighter with a more professional look that they can take to work with them.

Dual-Function highlighter pens are a favourite with professional clients

Finally, a customer who has loyally used your business over a significant period, might not be thrilled by a cheap and cheerful branded gift. In this case, dual function items such as 2 in 1 highlighter ballpens can work well, as they have a high-perceived value and will make clients feel they are getting that little bit extra.

Think About Location

Where you will be giving your highlighters away should enter into your considerations when choosing your branded gift. School open days might be a good place to have free giveaway highlighters as part of a pack for prospective pupils. Therefore it is best if these are of a fairly basic, lowcost variety. If you are giving them to people at your store alongside of another purchase, a more stylish, eye-catching variety would work best, so that people notice them and choose to keep them, rather than just chucking them away. Having highlighters around your office for employees to use is a good way of instilling brand values, and making sure your workers are always well equipped. You can use dual function highlighters for this purpose as they will be doubly useful and therefore cost-effective!

This mini, unusual shaped highlighter will make your brand stand out at an event

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Finally, if your highlighters are going to be on display at a tradeshow, you will need to make them stand out from all the other products. This is where novelty highlighters in unusual shapes can come in handy. They will catch people's eye, and make them remember your brand as opposed to all the others. So, now that you know what you need to consider when choosing a promotional highlighter, you are well equipped to make a choice from the wide variety we have on our website. And if you're still not sure on what type if best for you, please get in touch and we will be happy to advise!